Lacello Design
Elder-Beerman Stores
Elder-Beerman had been "on the web" since 1995 with the classic site seen in the first screen to the right. By 2001, it was long overdue for an update.
I worked directly with the in-house advertising team to build the exact site that Beermans wanted. Analyzing many of their competitors to see what they were doing, we took the best of the best ideas that we found, innovated some of our own, and crafted a clean, new web site for the company that enhanced their brand and provided an improved platform for marketing their products to their customers.
