Lacello Design
Elder-Beerman E-News
A newcomer to the arena of e-mail marketing, the Elder-Beerman Stores company began its first e-mail marketing campaign, "e-News for Smart Shoppers" in 2002.
Elder-Beerman provided me with a series of pre-designed HTML templates to design for, and for an eighteen-month period I created these e-mails for them at a rate of about one a week.
The majority were based on weekly EB sales catalogs, and in general used the original art and copy from the catalog covers. Occasionally e-mails were required to market special events that did not fall in line with a specific sale or catalog. For these (such as the Community Day e-mail) I had the freedom to make specific requests and give art direction for Elder-Beerman's in-house photography studio.
